This is from their web site:

It’s important to work in harmony with the communities that nourish us. At Earth Fare, in partnership with our customers, we give thousands of dollars annually to small local non-profits through our Friends of Earth Fare Program.

Each month, we select an organization local to each store to be our Friend of Earth Fare. This Friend then becomes the beneficiary of our award-winning bag recycling program. The way it works is simple: each time a customer remembers to bring in a bag to reuse for groceries instead of taking another paper or plastic one, Earth Fare donates 10¢ for each bag to the local non-profit Friend of the month. Not only does this help everyone conserve non-renewable resources used in the production of both paper and plastic bags, it helps immediately impact the health of the community through supporting local organizations.